Est. 1885, refreshed 2015
Visual identity and signage
Refurbishment of Rowes Arcade in Edward Street called for new building signage.
The design team researched the history of the Rowes building and designed a logotype and pattern in keeping with the heritage building.
The ‘ROWES’ logotype was derived from a period typeface while the background pattern was drawn from details on the building facade. This project was developed in conjunction with project architects, BVN.
Scope of work:
Brand identity, signage design and shop drawings.
*Project developed at Entica Design Strategy.
The door signage was designed to adopt elements from the building architecture.
The Edward street facade got a new awning and updated sign.
Details of the architecture were taken to complement the signage.
A Roman typeface was chosen to reflect the tradition and heritage of the building.