The Tweed
A refreshed image for the region.
The Tweed Shire Council wanted to refresh their image after more than a decade of successfully applying their original brand designed by Entica Design Strategy.
After establishing the goals for this project, the design team decided to retain the iconic crest and logotype and utilise the “river pattern” in new ways to create a suite of templates and designs that allowed a consistent yet versatile system to manage all communications for the marketing department.
Scope of work:
Digital templates, collateral materials.
*Project developed at Entica Design Strategy.
The river device represents the beautiful natural landscape of the region.
A distinctive colour palette works to create colour themes for different areas of council.
Images combined with the river pattern create a clear language for all applications.
A suite of templates was designed to keep consistency across different media.
