Young at heart

A decade after the foundation of the organisation, Youngcare looked to review and consolidate the organisation’s visual identity. The response was to retain well recognised elements of the Youncare identity and add a supporting visual pattern.

Working with Youngcare, the design team defined a visual identity capable of reaching out to a diverse range of stakeholders, and market across a wide range of collateral items and media. We added value by rationalising the image of the many initiatives, events and community activities. The visual identity was defined in a brand kit enabling Youngcare to communicate consistently through their various media channels.